AI in the Australian Media Conversation
Trust, social licence, and the key narratives shaping media reporting on AI
How is the Australian media reporting on AI? And how is this coverage impacting the likelihood of AI earning a social licence?
Isentia, in partnership with InnovationAus.com, analyses key drivers including data centres, the cost of AI, copyright, environmental impacts, economic benefits, and opportunities for Australian companies — in a report first presented at Australian Parliament House.
Underpinning the findings is the central question of trust in AI technology and the actors who use and govern it.
Ngaire Crawford, Executive Director, AI Strategy for Isentia, delves into where the AI landscape evolution is headed in Australia, how private and public sector agencies are responding to this, and what it ultimately means for the audiences consuming the technology.
Fill in the form to get your copy of the report.
The report covers:
- Economic & Infrastructure Impact: How media frames the financial cost, local vs. offshore economic benefits, and domestic vs. imported concerns around data centre energy, water, and land usage.
- Australian Identity & Environment: Coverage around protecting local stories, copyright, and creative rights, alongside coverage-gap analysis of AI’s environmental footprint.
- Trust & Social Licence: Whether overall media reporting builds public trust or erodes support for ongoing AI investment.
Media monitoring and intelligence for better decision making. We make sense of the world’s conversations in real-time for top-performing teams.