AI in Public Sector Communications
Wednesday, 14 October · 12pm AEST | 2pm NZT
AI is rapidly reshaping the public sector communications landscape, changing how people find and interpret information, how narratives form, and how government organisations communicate with the communities they serve.
For public sector communicators, this creates a new set of questions. How is AI influencing public understanding of government, policy and services? What does it mean for reputation and trust? And how should communications teams be thinking about the opportunities, risks and practical applications of AI within their own strategies?
Join Ngaire Crawford, Isentia’s Executive Director for AI Strategy, for a practical masterclass exploring the evolving role of AI in public sector communications — and what communications professionals need to understand as AI becomes increasingly embedded in the information landscape.
Fill in the form to save your spot.
What we’ll cover
- How AI is changing public information – How conversational AI and LLMs are influencing the way people discover, consume and interpret information about government, policy and public issues.
- Reputation in the age of AI – What AI platforms are communicating about organisations and issues, the sources and narratives shaping those responses, and why this matters for reputation.
- Trust, risk and regulation – The challenges AI presents in a public sector environment, from accuracy and transparency to maintaining public trust.
- Communicating about AI – How public sector organisations are approaching communications around their own adoption and use of AI.
- Putting AI into practice – The opportunities for communications teams to incorporate AI into their strategies and workflows, and the practical considerations for getting started.
Attendees will leave with a clearer understanding of how AI is reshaping public sector communications, where the opportunities and risks lie, and practical considerations for navigating the next phase of this rapidly evolving landscape.
About Ngaire:
Ngaire Crawford leads the AI strategy for PR and Communications across the Pulsar Group, where she is focused on what it means to stay ahead in a world where AI is reshaping the story before anyone has had a chance to tell it. She works across the Isentia and Vuelio brands to help communicators navigate what AI actually means for their work — and to make sure the industry has the frameworks and confidence to move forward.
Ngaire has spent her career at the intersection of communications and measurement. With over two decades of experience in communications research, she champions the power of insight to tell richer stories, shape smarter decisions, and prove the true value of communications. A passionate advocate for meaningful measurement, Ngaire believes great data doesn’t just report impact — it creates it.
Can’t join us live? Register, and we’ll send you the recording.
Media monitoring and intelligence for better decision making. We make sense of the world’s conversations in real-time for top-performing teams.