Meaningful KPIs & Measurable Impact: Communicating Value with Data
Measurement Masterclass · 12 November · 11 AM AEDT / 1 PM NZT
As part of AMEC Measurement Month 2025
By popular demand, Isentia’s Director of Insights, Ngaire Crawford, is hosting an interactive masterclass for PR and communications professionals who want to make measurement meaningful.
Join us live as we explore how to set effective, relevant KPIs that align with organisational goals and how to use those metrics to demonstrate real impact.
Through practical examples and discussion, we’ll unpack what good measurement looks like in action — from linking outputs to outcomes, to identifying which data tells the most compelling story.
You’ll leave with practical tools, fresh ideas, and the confidence to have stronger conversations about the value of communications in your organisation.
Fill in the form to join the live session on Zoom.
About Ngaire:
Ngaire Crawford leads Insights and Research at Isentia, driving innovation in measurement strategy and product development across the Pulsar group. With nearly two decades of experience in communications research, she champions the power of insight to tell richer stories, shape smarter decisions, and prove the true value of communications. A passionate advocate for meaningful data and inclusive storytelling, Ngaire believes great measurement doesn’t just report impact, it creates it.
Can’t join us live? Register, and we’ll send you the recording.
Measurement Mentor Week
Finesse your own measurement goals during Measurement Mentor Week!
As part of Measurement Month, we’ll also be hosting 30-minute 1:1 mentor sessions with Ngaire, where you can talk through challenges or brainstorm ideas tailored to your organisation.
Stay tuned for registration details to book your session.
About Measurement Month
Measurement Month is a global initiative run by the International Association for Measurement and Evaluation of Communication (AMEC). Each November, AMEC members and partners host open events and discussions that advance understanding of communication measurement and evaluation.
Isentia is proud to take part again this year, contributing to a month of shared learning, best practice, and industry insight.
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