AI Agents and the Future of PR
How can comms leaders prepare for the agentic world?
Join us at POPI’s Penthouse, Mandala Club, Singapore, 2pm on 18 November 2026
AI is increasingly influencing how people discover information, understand organisations and make decisions. The next shift is already underway — AI agents that can monitor, interpret and act on information on our behalf.
For PR and communications teams, this changes more than the tools they use. It changes how reputation is built, how risks are identified and how organisations earn trust.
Join Kelly Weber, Head of Communications APAC at Aquila Clean Energy, Ting Wei Toh, Senior News Editor at LinkedIn and Prashant Saxena, Isentia SEA’s VP of Revenue and Insights for a panel discussion exploring what changed in 2026, what’s coming in 2027, and how communications leaders can prepare for an increasingly agentic world.
We’ll bring together perspectives from industry and academia to explore what AI means for the future of PR — and where human judgement will matter most.
Places are limited. Fill in the form to secure your spot.
The session will cover:
- AI and the changing information landscape – How audiences are discovering information through AI, and what this means for organisations and earned media.
- From monitoring to prediction – How AI agents could help communications teams identify emerging narratives, risks and opportunities before they escalate.
- Reputation, trust and human judgement – Why authenticity and credibility matter more in an AI-driven environment, and where human intervention remains critical.
- The PR team of 2027 – How communications roles, workflows and capabilities could evolve as AI becomes more embedded in PR.
Panelists
About Gary
Gary also has a keen interest in applied AI, and often shares his experiments and learnings on data analysis, social intelligence and content generation. He brings a practitioner’s perspective on how communications and marketing professionals can adopt AI responsibly while balancing innovation, governance and human judgement.
About Kelly
Kelly Weber is Head of Communications at Aquila Clean Energy APAC, where she leads internal and external communications and the implementation of a generative AI tool across the business. Previously, she founded Refiine, a branding and communications consultancy, supporting clients across technology, education, energy and start-ups. Kelly is a certified Strategic Communication Management Professional (SCMP®) with the IABC and hosts Dinealogue, a dinner series connecting communications and marketing professionals through food and storytelling.
About Ting Wei Toh
Ting Wei Toh is a Senior Editor at LinkedIn in Singapore, covering the ideas and conversations shaping the world of work. He has been experimenting with AI-assisted editing and content creation and is particularly interested in how AI agents are changing the way people discover information, make decisions, and determine what and who to trust.
About Prashant
Prashant Saxena is VP of Revenue and Insights for Southeast Asia at Isentia, where he leads multi-market teams advising brands and governments on audience intelligence, narratives, and reputation. Under his leadership, his teams have earned more than twenty AMEC awards for excellence in measurement and evaluation. He is finishing his PhD at NTU Singapore researching authenticity in the AI era and teaches marketing and AI at ESSEC Business School. Prashant is a PRovoke Media Innovator 25 honoree and a frequent speaker on trust, growth, and the future of AI in communications.
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