Ho Paik San is Senior Director, Accounts & Insights for Malaysia at Isentia, where she leads commercial growth, client partnerships and the delivery of bespoke insights that inform strategic business and communications decisions. With more than 15 years of experience spanning marketing, media intelligence and communications strategy, she has advised organisations across finance, technology and consumer goods on brand perception, campaign effectiveness and reputation risk. Her work has contributed to multiple AMEC Gold award-winning projects, and she has shared her expertise through industry speaking engagements and thought leadership. She holds a First Class Honours degree in Business Administration, majoring in International Business, from the University of East London.

Karthi Puvanendran is Director, Accounts & Insights at Isentia Malaysia, with more than 12 years of experience in media intelligence, strategic client management and account leadership. He has worked with government ministries, agencies and corporate organisations across financial services, energy, healthcare, property and consumer sectors. He has supported clients through a wide range of crises, using social media analysis and market research to assess reputational impact, understand public sentiment, identify emerging risks and inform communications strategies. Leading client management and insights teams, Karthi combines a deep understanding of Malaysia’s media landscape with a strong client perspective to help communications leaders turn reputation intelligence into informed decisions and business outcomes.